Key Takeaways

• Understanding franchisee satisfaction is crucial to business success.
• The Net Promoter Score is a vital metric for gauging franchisee sentiment.
• NPS assists in identifying strengths and weaknesses within franchise operations.
• Implementing NPS can enhance overall franchise performance and growth.
• A focus on franchisee feedback leads to improved relationships and outcomes.

Introduction to NPS in Franchise Businesses

Understanding NPS in franchise businesses plays a crucial role in shaping franchisee satisfaction and operational success. The Net Promoter Score acts as a powerful metric, helping us gauge franchisee sentiment and loyalty. By analyzing NPS, we can uncover deep insights into franchisee experiences, thereby assessing important trends within the franchise industry.

The relevance of NPS extends beyond simple customer feedback; it serves as a vital performance indicator that reflects the overall health of a franchise. With a focus on improving franchisee experiences, we can leverage these insights to foster loyalty and enhance collaboration among franchisees.

Utilizing NPS effectively allows us to dive into franchise industry insights that inform strategic decisions. Monitoring franchisee perceptions continuously can lead to a more engaged network and potentially better financial performance across the board. In this dynamic environment, organizations that adopt NPS as a core component of their operating strategy are likely to excel in building lasting relationships with their franchisees.

Understanding Franchisee Satisfaction

Franchisee satisfaction plays a pivotal role in the overall success of any franchise business. When franchisees feel valued and supported, it leads to numerous positive outcomes for the entire system. This section delves into the significance of franchisee satisfaction and its direct correlation with key performance indicators.

Why Satisfaction Matters

The franchisee satisfaction importance cannot be overstated. A satisfied franchisee is more likely to remain committed to the brand, leading to lower turnover rates. It is critical for maintaining brand integrity and driving the franchise’s overall reputation. Key benefits of high franchisee satisfaction include:

• Enhanced engagement among franchisees
• Improved communication and collaboration
• Stronger overall brand representation in the market

Impacts on Overall Business Performance

We observe that the impact on performance is directly linked to franchisee satisfaction. Increased franchisee morale often translates into better operational efficiency, higher sales, and more effective customer service. Metrics such as profitability and growth rates can significantly improve when franchisees feel supported and engaged. By utilizing NPS measurement, franchise businesses can gain valuable insights into the satisfaction levels, allowing them to focus efforts where they are most needed.

What is the Net Promoter Score?

The Net Promoter Score definition revolves around a simple yet robust mechanism for measuring customer loyalty, particularly in franchise systems. This metric gauges the likelihood of franchisees recommending the franchise business to others through an uncomplicated survey question: “On a scale from 0 to 10, how likely are you to recommend our franchise to a friend or colleague?”

The NPS overview reveals that respondents are categorized into three groups based on their answers. Promoters (scores 9-10) enthusiastically advocate for the franchise. Passives (scores 7-8) are satisfied but vulnerable to switching, while Detractors (scores 0-6) unleash potential complaints that could hinder future growth. This categorization creates a clear pathway for franchises to understand their loyalty landscape.

Understanding NPS becomes more profound when we analyze the scoring system, which can range from -100 to +100. A positive NPS indicates that promoters outnumber detractors, which serves as a strong indicator of franchisee satisfaction. Tracking this score over time provides invaluable insights into franchisee relationships and satisfaction trends, enabling franchises to identify areas for improvement and retention strategies.

Utilizing the Net Promoter Score is a strategic step toward enhancing franchisee relationships, transforming feedback into actionable intelligence that drives satisfaction and growth.

Advantages of Using NPS for Franchisee Insights

Understanding the benefits of NPS can significantly elevate the performance of franchise businesses. By employing NPS, franchises can access valuable insights that lead to improved service and business tactics. Among these advantages, benchmarking with NPS emerges as a crucial element for enhancing operational efficiency and competitiveness.

Benchmarking Performance

Through effective benchmarking with NPS, franchises gain the ability to evaluate their performance against that of competitors. This comparative analysis unveils specific strengths and weaknesses within their franchise model. Identifying gaps allows us to take targeted actions for improvement. Recognizing where we stand in the market enables strategic planning and helps prioritize areas that require immediate attention.

Driving Competitive Advantage

Utilizing NPS equips franchises with insights that lead to a noticeable competitive advantage in franchises. By understanding franchisee sentiment, we can tailor our offerings to better meet their needs and expectations. This alignment fosters stronger relationships and enhances loyalty among franchisees. Satisfied franchisees typically translate into improved customer experiences, which ultimately contributes to sustained business growth.

In summary, leveraging NPS not only facilitates effective benchmarking but also supports the creation of a competitive edge. By focusing on the benefits of NPS, we empower ourselves to drive excellence within our franchise networks.

How to Implement an NPS Survey Platform Effectively

Implementing an NPS survey platform can significantly enhance our ability to gauge franchisee satisfaction. To ensure a seamless experience, we must focus on selecting the right software that aligns with our specific needs. Key considerations include user-friendliness, integration capabilities, and comprehensive analytical features.

Choosing the Right NPS Survey Platform

When choosing an NPS survey platform, we can evaluate various options based on several criteria:

• User Interface: A straightforward and intuitive interface will facilitate easier navigation for all users.
• Integration: The capability to integrate with existing systems like CRM and marketing platforms enhances overall efficiency.
• Analytics: Robust analytical features will enable us to glean actionable insights from the survey data.
• Customizability: Platforms that allow customization of surveys can better capture the unique voice of our franchisees.

For instance, platforms such as SurveyMonkey and Qualtrics provide distinct features that cater to various franchise requirements. By conducting a thorough evaluation, we can make informed decisions that support the effective implementation of NPS.

How to Calculate NPS Accurately

Understanding the process of calculating NPS is essential for any franchise seeking to gauge franchisee satisfaction effectively. We rely on the NPS calculation formula to provide a clear indicator of loyalty and satisfaction among franchisees. This formula typically involves determining the percentage of promoters and detractors, ultimately laying the groundwork for calculating NPS.

Understanding NPS Calculation Formula

The NPS calculation formula is straightforward. We subtract the percentage of detractors from the percentage of promoters, leading us to an overall score ranging from -100 to 100. This simplicity allows franchises to interpret results easily and track progression over time. A positive score indicates more promoters than detractors, while a negative score signifies the opposite.

Factors that Influence NPS Calculation

Several factors influence NPS outcomes. Timing of the survey can significantly impact responses; gathering feedback shortly after a franchisee interacts with the brand may yield different results than if conducted later. Additionally, demographic variations among franchisees may uncover diverse perspectives. In understanding these factors, we enhance our strategies for calculating NPS accurately, tailoring our approaches to address the unique needs of our franchise network.

Using NPS to Identify Key Improvement Areas

In the dynamic world of franchises, utilizing the Net Promoter Score (NPS) serves as a powerful tool for identifying improvement areas within our operations. By closely analyzing NPS feedback, we can draw valuable insights that inform our strategies for enhancing franchisee satisfaction and performance. Two prominent methods for interpreting NPS results include thematic analysis and quantitative evaluation, each offering unique perspectives on the feedback gathered from surveys.

Analyzing Feedback from NPS Surveys

To effectively analyze NPS feedback, we can adopt the following approaches:

• Thematic Analysis: This method involves categorizing open-ended responses to discern common themes. By identifying recurring topics, we uncover critical areas requiring attention, which allows us to focus our improvement initiatives.
• Quantitative Evaluation: A numerical breakdown of responses enables us to track trends over time. Analyzing score distributions can reveal whether we are witnessing overall satisfaction or uncovering pockets of dissatisfaction that demand immediate action.

Both approaches facilitate a comprehensive understanding of franchisee sentiments. By merging these analytical methods, we can develop a thorough action plan tailored to the identified improvement areas. The insights drawn from our NPS analysis will empower us to make informed decisions that drive franchise growth and enhance overall satisfaction.

Integrating NPS with Other Metrics in Franchise Management

Integrating NPS with sales metrics and other key performance indicators plays a vital role in evaluating franchisee success. This strategy allows us to paint a comprehensive picture of overall franchise health. By combining NPS with sales and revenue data, we can uncover trends that inform decision-making and enhance operational efficiency.

Combining NPS with Sales and Revenue Data

In our franchise operations, analyzing NPS alongside sales metrics delivers invaluable insights. When we examine customer feedback in relation to revenue figures, we identify areas for improvement that directly affect sales performance. Through this integration, we can gauge how customer satisfaction influences purchasing decisions, enabling targeted actions to elevate both NPS and profitability.

Utilizing NPS alongside Customer Satisfaction Scores

The synergy between NPS and customer satisfaction scores cannot be overstated. These metrics provide a nuanced understanding of audience sentiment. We recognize that a high NPS often correlates with elevated customer satisfaction scores, indicating strong brand loyalty. Utilizing these metrics together enables us to effectively track franchisee performance and implement strategies that enhance customer experiences.

Incorporating these metrics into our routine assessments enhances our overall strategy. Companies that adopt this holistic approach are often better positioned for long-term success, as they can swiftly adapt to the evolving needs of franchisees and customers alike. The collaboration of these insights empowers us to strengthen our franchise management efforts and fuel growth.

Best Practices for Franchisee Engagement Using NPS

Engaging franchisees effectively through NPS requires a strategic approach. We can utilize best practices NPS franchisee engagement that fosters collaboration and openness. One key area to focus on involves consistent communication regarding NPS results. Sharing these insights allows franchisees to understand their performance clearly and promotes transparency within the network.

Implementing follow-up actions based on feedback garnered from NPS surveys is essential. This demonstrates our commitment to responsiveness and improvement. When franchisees see tangible changes made as a result of their input, it enhances their trust and loyalty.

Cultivating a culture of open dialogue is another pillar of effective NPS strategies. Regular meetings and check-ins can provide platforms for franchisees to express their thoughts, share concerns, and celebrate successes together. Adapting communication channels is crucial, allowing franchisees to engage in ways that suit them best.

To better understand the application of these strategies, we can summarize some effective methods:

• Share NPS results with franchisees regularly.
• Establish actionable steps based on survey feedback.
• Encourage ongoing conversations and participation.

Utilizing these best practices NPS franchisee engagement ensures that we remain attentive to the needs of our franchisees, ultimately driving higher satisfaction and loyalty. Successful implementation of these effective NPS strategies can transform the franchise ecosystem into a more collaborative and thriving entity.

Case Studies: Successful Implementation of NPS in Franchises

Examining successful NPS implementations reveals how franchises can leverage customer feedback to enhance their operations and improve franchisee satisfaction. Recognized brands have effectively integrated NPS into their strategies, resulting in measurable benefits.

Examples from Recognized Franchise Brands

Companies like Subway and Dunkin’ have utilized the Net Promoter Score extensively to assess franchisee satisfaction. In these case studies NPS franchises, we observe the systematic approach adopted by these brands, focusing on gathering insights and acting upon them.

• Subway: Subway initiated its NPS program to identify franchisees’ pain points. By regularly surveying franchisees, the company discovered areas requiring operational adjustments and targeted support. This proactive strategy played a significant role in increasing overall satisfaction among their franchise owners.
• Dunkin’: Dunkin’ implemented NPS to foster a culture of continuous improvement. They focused on the feedback loop, allowing them to analyze franchisee input and enhance training programs and marketing strategies accordingly. This approach resulted in better franchisee retention and improved productivity.

These successful NPS implementations indicate a clear trend in the franchise sector—businesses that prioritize franchisee voices tend to achieve higher satisfaction levels. By studying these case studies NPS franchises, we can better understand how effective communication leads to operational success.

Challenges in Using NPS and How to Overcome Them

Implementing Net Promoter Score (NPS) in franchise settings presents its own unique challenges using NPS. One common issue is the low response rates from franchisees, which can skew data and lead to misinterpretations of satisfaction levels. We must prioritize optimizing survey design, ensuring questions are clear and concise to encourage participation.

Interpreting ambiguous feedback poses another significant challenge. Franchisees may provide responses that are not fully representative of their sentiments, leading to confusion. To mitigate this, we can adopt follow-up questions that delve deeper into the reasons behind their scores. This approach facilitates clearer insights into their concerns.

Another factor to consider is the lack of standardization in surveying methods across different franchise locations. Inconsistencies can arise if some franchises send out surveys weekly while others do so biannually. Standardizing the survey schedule and methodology allows us to collect more reliable data, enabling us to establish effective benchmarks.

Incentivizing participation may also prove beneficial in overcoming NPS obstacles. Offering small rewards for completing surveys can significantly increase response rates and motivate franchisees to engage more proactively in the feedback process.

To summarize, addressing the challenges using NPS involves refining survey techniques, ensuring clarity in questions, standardizing surveying practices, and incentivizing responses. By implementing these strategies effectively, we can gather valuable insights that positively influence our franchise operations.

Conclusion

In summary, the insights provided by NPS play a crucial role in measuring franchisee satisfaction and can significantly impact our overall business growth. By embracing NPS, we position ourselves to proactively identify and address potential issues within our franchise network, creating an environment where franchisees feel valued and heard. This continuous feedback loop is essential for fostering strong relationships that lead to sustained brand loyalty.

Furthermore, understanding the summary of NPS benefits enables us to leverage the data effectively, improving not only franchisee satisfaction but also our financial performance. By employing NPS strategically, we can enhance our decision-making processes and set the foundation for long-term success in our franchise business operations. Collectively, these efforts directly contribute to NPS for franchise business growth, ensuring our brand remains competitive and resilient in today’s dynamic market.

Key Takeaways

• Understanding the role of NPS in evaluating customer loyalty.
• Implementing NPS can drive significant franchise success.
• NPS serves as a metric for refining services based on customer feedback.
• Harnessing customer loyalty insights helps in strategic growth planning.
• Franchise businesses can benefit greatly from effective NPS implementation.

Introduction to Net Promoter Score

The Net Promoter Score (NPS) serves as a vital metric for assessing customer loyalty and satisfaction. Understanding its meaning lays the groundwork for implementing effective customer experience strategies. Developed by Fred Reichheld, this evaluation tool is anchored in a clear NPS survey definition: the pivotal question, “How likely are you to recommend our company to a friend or colleague?” This question elicits responses that categorize customers into promoters, passives, or detractors, directly influencing the overall NPS calculation.

Grasping the NPS basics allows businesses to benchmark their performance and identify areas for improvement. Its versatility makes it applicable across various sectors, particularly within franchise business models where customer feedback can significantly drive growth and retention. The insights derived from this score can illuminate paths to foster stronger relationships with our clients, ensuring their loyalty and promoting a thriving enterprise.

Understanding the Importance of NPS in Franchise Businesses

The NPS importance in franchise businesses cannot be overstated. This scoring system offers a clear lens through which we can understand customer perceptions and loyalty. By measuring customer sentiment accurately, franchise owners gain essential customer insights in franchises that directly inform service enhancements and marketing strategies.

Using NPS as a tool for franchise performance measurement, we can establish benchmarks against industry standards and competitors. This approach empowers franchises to make data-driven decisions that not only improve customer satisfaction but also lead to increased profitability. Through regular NPS assessments, franchise owners can identify strengths and weaknesses within their operations.

Understanding these insights leads to actionable strategies that promote customer loyalty and retention, essential components for thriving in a competitive market. By fostering an environment that prioritizes customer feedback, franchises can significantly enhance their overall performance.

Benefits of Using a Net Promoter Score Survey

In today’s competitive landscape, understanding the benefits of NPS survey implementation can propel franchise businesses towards success. This tool becomes a powerful mechanism for assessing customer sentiment, enhancing customer loyalty, and driving business growth through NPS. By leveraging this approach, franchises can cultivate strong connections with their customers, leading to a more robust and resilient business model.

Enhancing Customer Loyalty

Customer loyalty enhancement plays a crucial role in a franchise’s long-term sustainability. By utilizing NPS, we gain insights into customer satisfaction levels, allowing us to identify promoters who can be further engaged. Recognizing these advocates enables us to drive loyalty initiatives effectively, creating a sense of belonging among our clientele. Engaged customers tend to recommend our brand to others, fostering organic growth and trust.

Driving Business Growth

Business growth through NPS is largely attributed to the actionable insights it provides. By analyzing feedback, franchises can pinpoint areas that require improvement. Addressing detractor concerns not only rectifies issues but also transforms negative experiences into positive ones, enhancing brand reputation. Ultimately, utilizing NPS helps us align our strategies with customer expectations, facilitating a sustainable growth trajectory.

How to Implement a Net Promoter System

Successfully implementing a Net Promoter System (NPS) involves several crucial steps tailored to fit within our franchise structure. First, we should establish a clear baseline for measuring the current state of customer loyalty through NPS scores. This data will serve as a starting point as we work to enhance customer experiences.

Next, engaging our staff throughout the process is essential. By involving our team, we foster a sense of ownership and commitment toward improving customer satisfaction. Training sessions can be utilized to explain the importance of their role in collecting feedback and enhancing service quality.

Communicating the purpose of NPS to our customers helps in achieving more accurate and actionable insights. Transparency about how their feedback influences our programs builds trust and encourages more participation in our surveys.

Further, integrating NPS insights into our daily business practices is vital. We can develop strategies that allow us to incorporate customer feedback into decision-making processes, ensuring that we continuously seek improvement. Regular reviews of NPS data will enable us to adjust our tactics rapidly, meeting evolving customer expectations.

By effectively navigating these net promoter system steps, we can position our franchise for success through enhanced customer loyalty and satisfaction.

NPS Survey Platform: Choosing the Right Tools

Selecting the right NPS survey platform is crucial in today’s competitive landscape, especially for franchise businesses. The NPS survey platform selection process involves considering various NPS software features to ensure alignment with our objectives. Essential features that enhance the survey experience include user-friendly interfaces, automation capabilities, robust data analysis tools, and reliable customer support.

Top Features to Look For

• Ease of Use: A straightforward interface facilitates quick survey creation and distribution.
• Automation: Automated surveys save time and improve response rates by reaching customers at opportune moments.
• Data Analysis Tools: Advanced analytics provide meaningful insights into customer feedback and enhance decision-making.
• Customizability: Tailoring surveys to reflect our brand increases engagement and response quality.
• Customer Support: Timely assistance is vital for troubleshooting issues during survey deployment.

Comparing NPS Software Options

As we explore the landscape of best NPS tools, it’s essential to compare different software options. The following table outlines key differences in features and pricing for various NPS platforms:

Measuring Customer Feedback with Net Promoter Score

In our quest for understanding customer sentiments, measuring customer feedback is paramount. By leveraging effective NPS surveys, we can capture valuable insights into customer satisfaction and loyalty. Crafting a strategy for NPS response collection not only helps us gather critical information but also shapes our approach to enhancing customer experiences.

Collecting Responses Effectively

Successful NPS response collection hinges on several key factors. Selecting the appropriate timing for surveys ensures we connect with customers when their experiences are fresh. Effective NPS surveys can be distributed through various channels, such as email, in-store kiosks, or mobile apps, allowing us to reach a broader audience.

To boost response rates, we recommend the following techniques:

• Use concise, clear questions that focus on the customer’s experience.
• Limit the survey length to prevent survey fatigue.
• Incentivize feedback by offering discounts or loyalty points.
• Personalize communications to make customers feel valued.

Designing effective NPS surveys involves careful consideration of language and structure. Our goal should be to encourage honest and constructive feedback, transforming customer insights into actionable strategies for improvement.

Case Study Overview: NPS in Action

In examining an NPS case study, understanding the franchise background provides essential context. This franchise, established in the mid-2000s, quickly gained traction in the competitive market of fast-casual dining. Known for its unique menu offerings and customer-centric approach, the franchise positioned itself as a frontrunner in delivering exceptional service. Yet, when implementing the Net Promoter Score (NPS) system, we encountered various challenges in NPS implementation.

Background of the Franchise

The franchise rose from humble beginnings, focusing on quality ingredients and a welcoming atmosphere. With over 100 locations across the country, it has carved out a significant market share. The brand’s commitment to innovation and customer satisfaction played a vital role in its growth and expansion strategy. This strong franchise background laid the foundation for implementing NPS as a tool for further enhancing customer experience and loyalty.

Initial Challenges Faced

While transitioning to the NPS framework, we faced notable challenges. Key issues included reluctance from some staff members who questioned the efficacy of NPS in improving customer satisfaction. Additionally, miscommunication among team members heightened the complexity of the situation. Resistance to change from long-standing employees presented obstacles that hindered initial feedback collection efforts. Addressing these challenges in NPS implementation was pivotal for the franchise’s success in utilizing customer insights to drive improvements.

Calculate NPS: Key Metrics to Consider

To effectively calculate NPS, we must follow a systematic approach that includes understanding the essential NPS calculation steps and recognizing the significance of various NPS key metrics. Our overall goal is to clarify how to derive meaningful insights from the Net Promoter Score, which is fundamental in enhancing customer loyalty and driving growth.

The formula to calculate NPS is quite straightforward: we subtract the percentage of detractors from the percentage of promoters. Here is a brief overview of the steps involved:

1. Gather feedback from customers, typically through a single-question survey.
2. Segment respondents into three categories: promoters (scores 9-10), passives (scores 7-8), and detractors (scores 0-6).
3. Calculate the percentage of promoters and detractors.
4. Apply the NPS formula: NPS = (% Promoters – % Detractors).

Regularly calculating NPS provides insights into our customers’ evolving perceptions and satisfaction levels. By closely monitoring these changes, we gain the ability to adjust our strategies effectively, ensuring that we maintain a strong customer focus.

Understanding the key metrics behind our NPS results is equally important. As we delve deeper into the data, we can identify trends and patterns that aid in making informed decisions. This consistent evaluation is crucial for aligning our services with customer expectations and enhancing overall satisfaction.

Through diligent attention to these metrics and a commitment to regular review, we can truly harness the power of NPS to strengthen our franchise’s market position.

Analyzing Results and Feedback

In today’s competitive landscape, analyzing NPS results allows us to unlock powerful insights that can significantly impact our business strategy. Through effective customer feedback analysis, we can identify trends in NPS data and capture the evolving sentiments of our customer base.

Identifying Trends

Regularly reviewing NPS data enables us to spot trends in customer opinions over time. By segmenting data based on demographics or transaction types, we can better understand what influences customer loyalty. Key areas to monitor include:

• Seasonal variations in customer satisfaction
• Changes in response rates
• Patterns in different customer segments

This analysis reveals areas of strength and highlights potential weaknesses, guiding our improvement efforts.

Responding to Customer Insights

Closing the feedback loop is crucial for nurturing customer relationships. When we effectively respond to customer insights from NPS surveys, it shows that we value their opinions and are committed to making changes based on their suggestions. This can include:

• Implementing improvements in products or services
• Communicating changes made due to feedback
• Encouraging ongoing dialogue with customers

Ultimately, responding to feedback fosters a culture of trust, reinforcing customer loyalty while positioning our brand for sustainable growth.

Strategies for Improvement Based on NPS Data

Leveraging NPS data effectively enables businesses to enhance their operations and customer experience. By focusing on specific strategies, we can drive improvement and foster loyalty. It is crucial to adapt our services according to customer feedback, creating a more personalized experience for each client. Furthermore, the role of employees in the NPS process cannot be overstated, as their engagement directly affects how our initiatives take shape.

Tailoring Services to Customer Needs

Service tailoring empowers us to align our offerings with the desires of our customers. Understanding their preferences allows for a customized experience, driving satisfaction. By analyzing feedback from NPS surveys, we can identify key areas where adjustments are necessary. This not only enhances the customer journey but also builds long-lasting relationships. Implementing tailored services can lead to:

• Higher customer retention rates
• Increased customer satisfaction scores
• A stronger brand reputation

Engaging Employees in the Process

Employee engagement in NPS is pivotal. When team members understand their impact on customer satisfaction, they become more motivated to contribute positively. Incorporating regular training sessions on the importance of NPS fosters a culture that values customer feedback. Moreover, involving employees in strategy discussions cultivates a sense of ownership. Key benefits of employee engagement in NPS include:

• Improved morale and job satisfaction
• Enhanced collaboration across departments
• Greater innovation in service delivery

Conclusion

As we wrap up our exploration of the Net Promoter Score (NPS) and its impact on franchise businesses, it is essential to highlight the key takeaways from our case study. The NPS conclusion underscores its pivotal role in not only enhancing customer loyalty but also providing valuable insights into growth opportunities. By implementing a structured NPS approach, franchises can leverage customer feedback to foster a culture of continuous improvement and adapt their services to meet evolving needs.

The success we observed through NPS implementation serves as a testament to the potential it holds for franchise success with NPS. The ability to identify detractors and promoters allows us to make informed decisions, ultimately leading to better customer experiences and stronger relationships. We should consider this a strategic advantage in today’s competitive landscape, where customer perceptions significantly influence brand loyalty.

In summary of NPS benefits, it is evident that businesses embracing this methodology can achieve not just short-term improvements but also long-term success. Aligning our strategies with customer feedback through NPS can propel franchise businesses to new heights, ensuring we stay relevant and responsive in an ever-changing market. Let us take these insights forward as we strive for excellence in our franchises.